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INFOGRAPHIC: how tablets are changing us

This neat infographic from Pew Research Center demonstrates how tablets are changing consumer behaviour (all since Apple redefined the tablet category in March 2010):

  • now 11% of consumers in US own tablets
  • 77% use their tablets daily
  • average usage is 90 minutes per day
  • 53% use their tablets to read news each day
  • 67% use their tablets for general web browsing
  • 54% use their tablets for emailing
  • 39% use their tablets for social networking
  • 30% use their tablets for gaming
  • 17% use their tablets for reading e-books
  • 13% use their tablets for watching movies and videos

Infographic from Pew Research Center on how tablets are changing consumer behaviour

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