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Posts from category: "Research"

Thanks to TechCrunch, I just came across this great report from VisionMobile which I throughly recommend you read. It looks like VisionMobile have a bundle of useful reports so do check out what else they’ve got too!

VisionMobile

The report “… offers many new insights into mobile developer mindshare, and analysis into every touch point of the developer journey, from platform selection to monetisation”.

Click here to read about the report from VisionMobile and download the full report for free (thanks to sponsorship from Telefonica Developer Communities).

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48% of mobile purchasing decisions in the Arab World are influenced by regional applications and localized features.

(This looks like the original research from Pyramid).

Smartphones are expected to account for a 37 per cent share of the global mobile phone market by 2014, with the Middle East and Africa set to be among the top two global Smartphone markets via an estimated compound annual growth rate of 39 per cent over the next four years. In line with this, CIT MOBiDIV is targeting increased market share for its ArabWare platform, which is a conceptual variation in the Smartphone software standards that promises to revolutionize the understanding of the Smartphone localization and regionalization.

Recent research conducted within the MENA region reports that 48 per cent of purchasing decisions by Arab mobile consumers are influenced by preloaded regional applications and interactive features dedicated to regional consumers; a point highly considered while launching ArabWare.

Introduced in late 2009, ArabWare is not only a localization solution but a complete-set of localization and integrated applications, which aims to address the needs, preferences and lifestyles of Arab mobile consumers. Its applications provide region-friendly functionality for activities such as lifestyle integration and social networking such as Facebook and Twitter. ArabWare is already being applied to smartphone handsets powered by various platforms such as Android, Windows Mobile, Symbian, Blackberry, Bada, OPhone and J2ME.

“ArabWare’s new localization capabilities are vital for Arab consumers who want smartphone applications that complement their lifestyle, personal needs and preferences. For vendors, our Agent technology enables them to achieve rapid market entry and immediately meet demand. These two major benefits of ArabWare will accelerate the MEA’s emergence as one of the world’s top smartphone markets,” said Ashraf Zaki, CEO, CIT MOBiDIV.

The Middle East has received more than 25 new Smartphone models equipped with ArabWare’s Arabic Online Mobility solution supporting crossing platforms. CIT MOBiDIV offers global mobile vendors and operators with in-house developed regional applications that enhance the end-user experience and provide added value. Over 20 prominent smartphone vendors have bundled MOBiDIV technologies with more than 250 models with more than 4+ million handsets carrying MOBiDIV software.

This article is reproduced with permission from:

Orient Planet PR & Marketing
Communications
P.O. Box 23345, Dubai UAE
Tel : +971 4 3988901
Fax : +971 4 3988941
Email : media@orientplanet.com
Website: www.orientplanet.com

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Ever wondered about the geographic distribution of iPhone and Android devices? Well, wonder no more. AdMob has released some interesting data which shows that Android is doing well in the USA but hasn’t got the global reach of iPhone.

Android v iPhone operating system statistics

Click here to view the full article at Mashable.

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This is a great article by Geoffrey Goetz @ The Apple Blog which details why the iPhone platform (or rather the Apple SDK) is still simply the best game in town.

Power of the Apple ecosystem

Read the full article here.

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This TechCrunch article by guest writer Alex Ahlund, the former CEO of AppVee and AndroidApps (recently acquired by mobile app directory Appolicious), is a must read for everyone preparing to develop an app.

It’s title is “iPhone app sales, exposed” and it includes Alex’s insight on some sales analytics.

Alex Ahlund

Click here to read the full article at TechCrunch.

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Great article by Philip Elmer-DeWitt @ CNN which explores what smartphone click rates tell use about the people who own them.

Philip Elmer-DeWitt

Click here for the full article.

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When planning your app it is important to ensure your market is big enough. Kngine provides a lot of useful data about internet usage, cellular subscriptions and consumer demographics.

Kngine Stats

Click to go to the Kngine site.

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Here are two great articles from Noel, a veteran of the gaming industry who is now an indie game developer, entrepreneur, consultant and writer. He writes here about his experiences trying to maximize returns from his app, Flower Garden.

Flower Garden iPhone app Noel

Click here to read part 1.
Click here to read part 2.

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This article looks at some data from AppShopper and tells us that iPad users are consuming productivity apps while iPhone and iPod Touch users are still consuming more games than ever.

iPhone versus iPad

Read the full article at MacRumours.com here.

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Really interesting article by Steven Carpenter on TechCrunch about Zynga – how it started, how it got so big and the challenges it now faces. Essential reading to understand how to make money out of gaming – applies to both mobile and online.

Zynga logo

Read the full article here.

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I found this great presentation from Brandon Mensinga @ AppManifesto about the UK app store. Some very useful information … and nicely collated.

View the presentation on SlideShare.

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At the recent Mobile World Congress 2010, Dutch app store analytics firm Distimo presented their findings on the six largest mobile app stores in existence today. Sarah Perez @ Read Write Web digested the Distimo report and then wrote a great article in Feb 2010 which provides some useful insight into how the various app stores compare.
Distimo logo
Click here to read the article by Sarah Perez.
Click here to view the Distimo report.

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