As you know, AppsArabia is part of the twofour54 family. Well, twofour54 is supporting a very exciting new web-series called Peeta Planet. The people behind Peeta Planet (the same people behind Wild Peeta) are exploring how apps could fit into their strategy and they would like to invite AppsArabia members to an open discussion / brainstorm in Dubai.
- When: Wednesday 3rd August 2011 from 4pm to 6pm
- Where: Wild Peeta Open Space restaurant at DIFC, outside the World Trade Center Metro Station (for directions, please Google-Map Wild Peeta or call 800-WILD)
- Why: Your input is valued (and there will be free Iftar shawarmas & peetas!)
What is Peeta Planet?
Peeta Planet is a web-series about two ex-corporate Emirati executives, turned social-restauranteurs, turned modern-day bedouins. Their journey takes them from the UAE to five trend-setting countries with the highest penetration of social media users. Then, through a series of social-media votes, are sent on a global adventure to meet amazing social-media communities across the world. Season One will be filmed in the UAE, Japan, Australia, US, UK, & Brazil.
What sets Peeta Planet apart from other shows?
Peeta Planet is building its content from bottom up through crowd-sourced social-media suggestions and voting. This ensures the highest level of content relevance and ownership by the community who will ultimately champion Peeta Planet amongst their own peers.
It will also be the first show that will continuously operate on three time-lines:
- Social Media: The conversations related to voting, debating, gaming, and creating content, etc.
- Web-TV: Watching what the social media community helped create
- Traditional TV: Using previously unseen content for regional and international channels
Weeks before the pilot episode starts shooting, community members are thinking, conversing, building, and sharing Peeta Planet content. This is happening both on and off-line. On social media sites, in offices, schools, and homes. Brands are taking notice because they want to become more social (media) and organically connect with the social-media generation in innovative ways.
How could apps fit in?
App developers are seeing it as an opportunity to create new social apps by tapping into the Peeta Planet socialsphere. Welcome to Content Democracy.
Think of Twitter when it started. Then imagine the diverse range of apps that were developed by external developers over time. Would you have imagined that they would turn a simple thing like “running” into a social-media activity linked to Twitter followers? Similarly, we anticipate app developers will create equally imaginative apps that will feed off the Peeta Planet socialsphere. Peeta Planet intends to provide an open-API platform and work with community app developers to develop Peeta Planet apps for viewers. There are opportunities for app entrepreneurs to make money through the Peeta Planet ecosystem – depending on value added to consumers, sponsorships, etc. Apps could include functionality such as voting, chatting, sharing, gaming, checking-in, etc.
If you are able to attend then please send your name, Twitter username and mobile number to us at this email address: welisten@wildpeeta.com. And be sure to follow @WildPeeta and @AppsArabia on Twitter.
Click here for more details on Peeta Planet (use the password followus).
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