Our friends at Distimo have published a report which examines the variations in the way that apps are published and consumed in the key markets around the world. It’s a very interesting read.read more respond
The latest report is available from Distimo and it is essential reading!
The major findings are:
- iOS downloads in Asia grew significantly in the past six months but downloads in Western countries decreased during the same period. China recently became the second largest market after the United States.
- South Korea downloads is remarkably high despite the relative small size of the country’s population. Moreover, because the Games category is absent in the South Korea Apple App Store, all downloads are allocated to non-Games, while in other countries the Games category is without exception, the largest. This makes South Korea an especially interesting country for publishers and developers in the non-Games categories.
- Asia downloads increased in general, however, the proportion of paid downloads and the overall revenue still lag behind that of the United States and Europe. Moreover, while in-app purchases became an important monetization method over the last year in many countries, it has not yet in Asia. Thus, developers have to look for other ways of monetization such as advertising.
- A comparison of the most popular categories between the United States and Asia revealed that there are no significant differences between content preferences. Hence, developers could offer the same type of apps in both Asia and the United States.
- Most of the popular iOS apps in Asia are only popular in Asia, but in some Asian countries worldwide popular apps prevail. Examples of regional popular only content are KungFu Food-Panda, and Birzzle. In general, localization appears to be key to becoming popular especially when considering countries like China, South Korea, and Japan. In countries like India and Indonesia, localization appears to be less important.
Here’s hoping that, as we put the MENA region on the map, Distimo will start providing some useful insight for our regionread more respond
At the recent Mobile World Congress 2010, Dutch app store analytics firm Distimo presented their findings on the six largest mobile app stores in existence today. Sarah Perez @ Read Write Web digested the Distimo report and then wrote a great article in Feb 2010 which provides some useful insight into how the various app stores compare.
Click here to read the article by Sarah Perez.
Click here to view the Distimo report.