Great article from Mashable all about what is shaping the mobile gaming industry and how. It says the 5 main trends are:
- the freemium model has potential
- tablet gamers download and play more
- users crave multiplayer & social features
- word of mouth is the key driver for game downloads
- hit games can come from anywhere
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Tbreak asked some interesting questions at the recent GamesFest event about gaming and smartphones in the middle east. Basically, they found out what platforms gamers prefer and what smartphones they use.
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Really interesting article by Steven Carpenter on TechCrunch about Zynga – how it started, how it got so big and the challenges it now faces. Essential reading to understand how to make money out of gaming – applies to both mobile and online.
Read the full article here.
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