InMobi have just released a new report called “A Global View of Mobile Advertising: October 2010 Report – Middle East Region” and it is a must read for anyone interested in mobile apps!
“InMobi research shows rapid smartphone development in the Middle East, where 40% of total mobile ad impressions occur on smartphones. Smartphone share in the region is 45% higher than the global average.”
Key findings include:
- Mobile ad impressions grew 51% in just 90 days to 752 million monthly impressions in the region.
- Smartphone affinity in the region is apparent as smartphones represent 40% of total impressions, 45% higher than the global average.
- Nokia devices still represent 2 of every 3 impressions in the Middle Eastern mobile market.
- Driven by InMobi’s World Developer Fund promotion and key countries where the iPhone is readily available, the Apple iPhone gains +18.0 share points in just 90 days.
Click here for the full report.
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InMobi have just sent me some interesting research to share with you all:
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With online advertising continuing to challenge traditional media in the Middle East in the last 12 months, it now finds itself in danger of being caught by its latest competitor, mobile advertising. A look at the numbers tells us why. The Middle East market consists of ~300 million people spread across more than 20 countries. While broadband Internet penetration languishes below 15% in most countries, mobile phone penetration is 150% in many markets with increasing mobile handset sophistication and 3G technologies spreading quickly. The result is that phone is far more effective than the fixed Internet for reaching people in the Middle East. Add to this mix more and more mobile websites with local Arabic content and its easy to understand why users are increasingly drawn to the mobile web. On the InMobi mobile advertising network alone, we saw a 33% increase in impressions from June to July of this year, creating a regional network of 500 million impressions. So as an application developer focused on the region, how can you participate and benefit from the explosive growth in the region?
Firstly, what is a mobile advertising network? To put it simply … (be sure to click READ MORE below for the full article!) …
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