
The Heist has to be the latest and biggest success story – marketing genius!
We can all learn a lot from this and all entrepreneurs we invest in will surely benefit from following similar tactics
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This is a great article from taptaptap which shares some of the lessons learned from the highly successful marketing of the iPhone app Camera+.

Remember, you can’t convince anyone to buy a bad app so the pre-requisite to all of this is to consider:
- does your app add value to consumers and meet a demand?
- is your app intuitive, beautiful and high quality?
- is it priced right and being distributed through the most appropriate channels?
If you can answer yes to all of these I strongly recommend you apply the learnings from the Camera+ success story!
Click here to read the full article at taptaptap.
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Great article from Macgasm about how to get your app reviewed by a pro. This is something you should consider as part of your sales and marketing strategy to promote your app.

Read the full article at Macgasm here.
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This TechCrunch article by guest writer Alex Ahlund, the former CEO of AppVee and AndroidApps (recently acquired by mobile app directory Appolicious), is a must read for everyone preparing to develop an app.
It’s title is “iPhone app sales, exposed” and it includes Alex’s insight on some sales analytics.

Click here to read the full article at TechCrunch.
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Some valuable lessons in this article called “The anatomy of an epic App Store sale”. JOSHM tells us what he learned while trying to increase downloads of his comedy game iPhone app by giving it away free for a limited period. (Don’t let the name of the app – Ow My Balls – put you off!)

Read the full story here.
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