Here’s a great article on Mashable which gives some insight into what the global smartphone market might look like in 2015, courtesy of insight from Gartner.
Key points are:
- Microsoft Windows Phone 7 will overtake Apple iOS market share by 2015
- Android will control nearly 50% of the mobile smartphone market within two years
- iOS will actually peak in market share this year at 19.4%, then drop to 18.9% next year and 17.2% by 2015
- BlackBerry is destined for a slow decline, dropping from 13.4% this year to 11.1% in 2015
Via cnet News I spotted this report from IHS iSuppli which tells us that combined revenues from the four major mobile application stores (Apple App Store, Google’s Android Market, Nokia’s Ovi Store and Research In Motion’s BlackBerry App World) will leap nearly 78% in 2011 to $3.8 billion, with the Apple App Store projected to achieve 75% of the total market.read more respond
Some key highlights will be presented at Planet Of The Apps Arabia today and the report will be available soon.
Companies can buy the research findings (either just access to the data or including a contextual workshop from Real Opinions).
Entrepreneurs & developers may qualify for a summary report if they are AppsArabia members and if they also take part in the follow-up survey.read more respond
David George-Cosh’s article in today’s The National quotes some of our local developers who are holding back their BlackBerry app projects because of uncertainty over BlackBerry’s future within the region.
But is this a blessing in disguise? Would the BlackBerry app projects have been commercially successful? Maybe, but only if the apps were *not* targeting BlackBerry users in MENA.
The article says “About 10,000 BlackBerry apps are available on RIM’s App World, a fraction of the 253,000 apps available for the iPhone device. However, there are 41 million BlackBerry users around the world, providing ample potential for developers to make an app that could generate significant sales.”
But how are you supposed to distribute and sell BlackBerry apps *here* in MENA? BlackBerry App World is not available in any of the MENA countries and the only distribution channels currently available (provided by the likes of the telcos) are actually pretty inefficient. So I think it is quite hard to generate significant sales with BlackBerry apps in our region. There’s no denying there is a sizeable market and a considerable demand for apps here but an effective distribution channel is *essential* for commercial success in MENA.
So come on RIM … give us BlackBerry App World in MENA!
What do you think? Please click on RESPOND to leave your comments.
The print edition of this article included this useful bit of data about the number and spread of new handsets in UAE in Q4 2009:
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In a guest post on TechCrunch, PR consultant Vijay Chattha of VSC/AppLaunchPR gives some unsolicited marketing advice to Research in Motion.
There’s a lot in here that I really agree with. In the MENA region especially, the BlackBerry App World is not available and, while there are loads of BlackBerry users, they are frustrated by limited numbers of apps, poor quality apps and overpriced apps. This is compounded by there being no easy way to get the apps!
I like the suggestion that RIM should focus on an iTunes killer, not an iPhone killer … publishers need a decent distribution platform!read more respond
At the recent Mobile World Congress 2010, Dutch app store analytics firm Distimo presented their findings on the six largest mobile app stores in existence today. Sarah Perez @ Read Write Web digested the Distimo report and then wrote a great article in Feb 2010 which provides some useful insight into how the various app stores compare.
Click here to read the article by Sarah Perez.
Click here to view the Distimo report.