
The Heist has to be the latest and biggest success story – marketing genius!
We can all learn a lot from this and all entrepreneurs we invest in will surely benefit from following similar tactics
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This is a great article from taptaptap which shares some of the lessons learned from the highly successful marketing of the iPhone app Camera+.

Remember, you can’t convince anyone to buy a bad app so the pre-requisite to all of this is to consider:
- does your app add value to consumers and meet a demand?
- is your app intuitive, beautiful and high quality?
- is it priced right and being distributed through the most appropriate channels?
If you can answer yes to all of these I strongly recommend you apply the learnings from the Camera+ success story!
Click here to read the full article at taptaptap.
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Great article from Macgasm about how to get your app reviewed by a pro. This is something you should consider as part of your sales and marketing strategy to promote your app.

Read the full article at Macgasm here.
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Here are two great articles from Noel, a veteran of the gaming industry who is now an indie game developer, entrepreneur, consultant and writer. He writes here about his experiences trying to maximize returns from his app, Flower Garden.

Click here to read part 1.
Click here to read part 2.
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Some valuable lessons in this article called “The anatomy of an epic App Store sale”. JOSHM tells us what he learned while trying to increase downloads of his comedy game iPhone app by giving it away free for a limited period. (Don’t let the name of the app – Ow My Balls – put you off!)

Read the full story here.
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